Marketers have access to more data than ever before. And it’s an extremely daunting task to look at all of that data and truly understand what it means and how it can influence strategic decisions. But it is […]
We’ve all heard the phrase, “It’s not businesses doing business with other businesses, but rather people doing business with other people.” On this week’s episode, we chat with Ida Cheinman, Partner of Substance151, a Baltimore-based branding and communications firm, about human-to-human (or H2H) marketing and the value of a likable brand.
You’re busy. I get it. So am I. So is everyone else at this company. And as the market continues in this upward swing, so is everyone else in this booming real estate industry. With that […]
When you’re knee deep in a website redesign, looking to other well-designed sites becomes a daily ritual. Smart design that keeps the viewer in mind is key. Here are a few that have caught my eye recently.
You don’t always have to move up to move forward in your career. If you’re feeling stuck, frustrated, or just ready for a new challenge, here’s a few reasons why a lateral move could be just what your career needs.
Fourteen unforgettable stops on the emotional roller coaster that is social marketing in the AEC industry. We’re sure you can relate.
The analytic reporting offered directly by most social outlets has improved dramatically over the past year. Are you getting the most out of them?
You already know why we love Flipboard so much. Now here’s six reasons why you, and your firm, need to jump on the Flipboard bandwagon and make it a key part of your social media and branding strategy.
If there’s one social media platform you’re missing out on that you should probably check out, or at least reevaluate how you’re using, it’s gotta be Flipboard. Welcome to your new favorite time-suck.