Content Marketing World 2016 is coming to a close, and I have a confession – I’m exhausted. I’m exhausted because my brain is going a million miles a minute with great content ideas that I want […]
Say Whaaat? #CMWorld Day One
Wow – day one at Content Marketing World has come to a close. Two words to describe it: mind blown. Talk about inspiring! I’ve never experienced anything like being surrounded by 4,000 marketers who THINK LIKE ME! […]
Original Research as a Marketing Tool
As consumers in a data-driven world, we are all more informed than ever before. Buying a new camera? Check out Consumer Reports. Thinking about trying a new restaurant? Not before seeing it’s Yelp rating. Whether we know it or not, […]
The Power of a Good Presenter
As in-house marketers, we’re often the go-to internal resource on coaching technical staff for presentations – be it for a client interview, speaking opportunity or internal meeting. And while most of us are natural-born communicators, presentations bring unique […]
Braving Difficult Conversations in the Workplace
If you’ve made it to this point in your career and have never faced a difficult conversation in the workplace, I’d say you’ve most likely either avoided them or you’re simply a lucky individual! Whether related to […]
Taking On A New Team
Starting a new job is hard. There’s a new culture to adapt to, and new projects and procedures to learn. And if you’re a manager, you also have the challenge of taking on a new team. Today we’ll […]
Keeping the Strategic Plan Alive
Strategic planning. It’s one of those things that we all know we should be doing, but don’t always dedicate the time and resources true to our intentions. When done right, a strategic plan will act as a roadmap […]
Yes – You Need a Mentor
Mentoring. We all know we need it, but don’t always make the time for it in our increasingly busy schedules. But mentoring isn’t a luxury that should be reserved for our spare time, it’s a necessary investment that deserves […]
Five Life Lessons I Learned From My Mom
In the past few years I’ve learned a lot about marketing, and a lot about myself. I switched jobs, got a dog, moved across the river, got married, bought my first new car and launched […]
Streamlining Your Procurement Process
As a marketer or business developer in the AEC industry, you’ve no doubt spent your fair share of time dedicated to the procurement process. This deadline driven environment moves quickly, and oftentimes you’re moving onto the […]
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