As consumers in a data-driven world, we are all more informed than ever before. Buying a new camera? Check out Consumer Reports. Thinking about trying a new restaurant? Not before seeing it’s Yelp rating. Whether we know it or not, […]
Author: Laura Ewan
Marketing and communications professional in the AEC industry. Cat mom, SMPS junkie, cartoon fanatic, and co-curator of communiqueso.com. Grab a chip and dig in.
Taking On A New Team
Starting a new job is hard. There’s a new culture to adapt to, and new projects and procedures to learn. And if you’re a manager, you also have the challenge of taking on a new team. Today we’ll […]
Yes – You Need a Mentor
Mentoring. We all know we need it, but don’t always make the time for it in our increasingly busy schedules. But mentoring isn’t a luxury that should be reserved for our spare time, it’s a necessary investment that deserves […]
Get To Know CQ: Kate Attilio
First of all, a huge thank you to all of you who pushed us to do these Double Dip episodes. We’ve had a blast learning what life’s like on the other side of the mic. […]
You Say It’s Your Birthday!
Corporate anniversaries present a unique marketing and positioning opportunity – formal announcements, messaging, storytelling, logos, events, webpages. But what’s most important is to tell the story while providing value – both internally and externally. Today, we’ll be chatting with […]
Becoming Fluent in Firm Financials
As marketers, we’re all about proving impact on our firm’s bottom line. But outside of winning and promoting work, many of us don’t have an in-depth knowledge of what goes into keeping our firms profitable. If we’re going to impact the bottom […]
Getting the Most Out of Your CRM
Creating a high-performing customer relationship management system, or CRM, is one of the most difficult, yet valuable, marketing tools a firm can implement. Not only does it require the support and participation of overstretched seller-doers […]
Planning a Website Redesign
Designing, building, and launching a successful professional services website is an enormous investment of time and money for any firm. But with more and more potential clients using websites and social media to “try before they […]
Proving the Value of BD
The business development role carries with it a lot of mystery. Why are they never in the office? What do they do besides go to events? This mysterious qualifying skill set, along with days spent […]
The Leap from Marketing to BD
As a marketer in the AEC industry, there are historically two dominant career paths you have to choose from: marketing or business development. When it comes to the later, we’re often led to believe you either have […]
