We’ve all heard the phrase, “It’s not businesses doing business with other businesses, but rather people doing business with other people.” On this week’s episode, we chat with Ida Cheinman, Partner of Substance151, a Baltimore-based branding and communications firm, about human-to-human (or H2H) marketing and the value of a likable brand.
What better way to wrap up this series, than with a few tips for review and quality control? Hopefully I’m not alone, in that when it comes to the near-end of the proposal process — […]
Big thanks to everyone who has been reading this series so far. This week I’m sharing some tips on content development. 11. Write your cover letter first. It’s the first piece of your submittal that […]
Tone. The way you address an audience. I find it all too commonplace in the professional services world to “preach” at an audience. This happens in our writing, our presentations and even our graphics. Yes, […]