Social isn’t going anywhere. And as the AEC industry slowly adapts, those of us responsible are charged with the challenging (and sometimes frustrating) task of maintaining and defending its value. So for those of you who join us in fighting the good fight, here’s a list fourteen stops on the emotional roller coaster that is social marketing in the AEC industry. We’re sure you can relate.
1. Watching your site analytics after a new blog post is published like…
2. Your reaction when you’re retweeted/mentioned by the media
3. When you accidentally post a personal tweet from your corporate account
4. When you get an email asking why you didn’t promote content you’ve already posted about fifteen times
5. When you notice someone on your leadership team has updated their LinkedIn profile
6. When someone asks for admin rights to your firms social accounts
7. When you hit 1,000 followers on Twitter
8. The moment your realize the innocent #hashtag you used is more commonly used for something very inappropriate. #NSFW
9. When the content you thought was brilliant gets zero likes
10. When a coworker asks you to help set up their personal social accounts
11. When 143 characters is as low as you can go
12. When your original content goes viral!
13. Your mom when she “likes” every single post on your corporate Facebook page
14. When your boss asks you what the pound sign means
communiqueso.com 