On November 21, Forbes published an article assessing the results of a Harris Poll study conducted on behalf of American Greetings. The survey revealed that “three in five Americans say they’d rather do something else than reflect […]
The Business Case for CSR
Every firm is doing something to give back to the community. But not many firms are capitalizing on that from a marketing and branding perspective – which is a huge missed opportunity! Marketers must realize the […]
The Power of a Unique Voice
It’s a very noisy world out there, with a TON of new content being published every day. Through social media, corporate and personal blogs, and podcasts just like ours, everyone has the power to be […]
Mo Data, Mo Problems
Marketers have access to more data than ever before. And it’s an extremely daunting task to look at all of that data and truly understand what it means and how it can influence strategic decisions. But it is […]
Not B2B or B2C, it’s H2H
We’ve all heard the phrase, “It’s not businesses doing business with other businesses, but rather people doing business with other people.” On this week’s episode, we chat with Ida Cheinman, Partner of Substance151, a Baltimore-based branding and communications firm, about human-to-human (or H2H) marketing and the value of a likable brand.
You’re busy, I get it.
You’re busy. I get it. So am I. So is everyone else at this company. And as the market continues in this upward swing, so is everyone else in this booming real estate industry. With that […]
Five Websites We LOVE.
When you’re knee deep in a website redesign, looking to other well-designed sites becomes a daily ritual. Smart design that keeps the viewer in mind is key. Here are a few that have caught my eye recently.
Why a Lateral Career Move Could Be Your Best Move
You don’t always have to move up to move forward in your career. If you’re feeling stuck, frustrated, or just ready for a new challenge, here’s a few reasons why a lateral move could be just what your career needs.
14 Signs You’re an AEC Social Marketer
Fourteen unforgettable stops on the emotional roller coaster that is social marketing in the AEC industry. We’re sure you can relate.
Up Close and Personal with Analytics
The analytic reporting offered directly by most social outlets has improved dramatically over the past year. Are you getting the most out of them?
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