Oh, you work at a startup? OMG – that is SO HOT right now. The mentality, structure and everyday practices that accompany a startup are refreshing. It’s an environment that is based on risk and […]
Category: Podcast
The Leap from Marketing to BD
As a marketer in the AEC industry, there are historically two dominant career paths you have to choose from: marketing or business development. When it comes to the later, we’re often led to believe you either have […]
A Gift From Our Guests
This holiday season, we couldn’t be more appreciative of the gift of TIME. Between our day jobs, planning and producing Communiqueso, and prepping for a wedding (ten days and counting, Kate!), we’ve learned a thing or […]
Leveraging a Decentralized Marketing Team
The benefits of a centralized marketing team seem pretty obvious. Team culture, transparency, and collaboration come naturally when you’re sharing the same office space. But with large-scale mergers, paired with the ability to work virtually, […]
Content That’s Not Crap!
We all need to create content, and then create more, but how do we make sure that the content we are pushing out is actually good? On today’s episode we’re going to be talking to […]
Manage Yourself, then Others
Everybody who has moved up the corporate ladder can attest that “the skills that got you to where you are, are not the skills that will get you to your next job.” One of the […]
The Business Case for CSR
Every firm is doing something to give back to the community. But not many firms are capitalizing on that from a marketing and branding perspective – which is a huge missed opportunity! Marketers must realize the […]
The Power of a Unique Voice
It’s a very noisy world out there, with a TON of new content being published every day. Through social media, corporate and personal blogs, and podcasts just like ours, everyone has the power to be […]
Mo Data, Mo Problems
Marketers have access to more data than ever before. And it’s an extremely daunting task to look at all of that data and truly understand what it means and how it can influence strategic decisions. But it is […]
Not B2B or B2C, it’s H2H
We’ve all heard the phrase, “It’s not businesses doing business with other businesses, but rather people doing business with other people.” On this week’s episode, we chat with Ida Cheinman, Partner of Substance151, a Baltimore-based branding and communications firm, about human-to-human (or H2H) marketing and the value of a likable brand.
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