Drum roll please… Our BIG Announcement We’re so, so excited to announce that we’ve been selected to speak at SMPS Build Business: Synthesis, this August in Philadelphia! And in true Communiqueso style, the program will […]
Category: Podcast
Negotiating Like a BOSS
Negotiation. Just saying the word makes me uncomfortable. But why? Negotiation is what you make of it, from salary, to benefits, even memberships and professional development. And there is plenty of room for most of us […]
You Say It’s Your Birthday!
Corporate anniversaries present a unique marketing and positioning opportunity – formal announcements, messaging, storytelling, logos, events, webpages. But what’s most important is to tell the story while providing value – both internally and externally. Today, we’ll be chatting with […]
Planning Events with Ummph
Events. Love ’em or hate ’em, if you’re an AEC marketer, event planning and execution are bound to fall under your role at some point in your career. Luckily, I (Kate) fall into that category of […]
Becoming Fluent in Firm Financials
As marketers, we’re all about proving impact on our firm’s bottom line. But outside of winning and promoting work, many of us don’t have an in-depth knowledge of what goes into keeping our firms profitable. If we’re going to impact the bottom […]
Onboarding the RIGHT Candidate
Hiring an entry level candidate has it’s pros and cons – you can train according to your own preferences and standards without having breaking bad habits, but it can also be a A LOT of […]
Getting the Most Out of Your CRM
Creating a high-performing customer relationship management system, or CRM, is one of the most difficult, yet valuable, marketing tools a firm can implement. Not only does it require the support and participation of overstretched seller-doers […]
Planning a Website Redesign
Designing, building, and launching a successful professional services website is an enormous investment of time and money for any firm. But with more and more potential clients using websites and social media to “try before they […]
Marketing’s Role in Corporate Culture
As today’s firms grow and the pursuit of both projects AND talent becomes increasingly more competitive, firm culture has become a bigger differentiator than ever before. And though we’ve all heard the phrase “culture eats strategy for […]
Proving the Value of BD
The business development role carries with it a lot of mystery. Why are they never in the office? What do they do besides go to events? This mysterious qualifying skill set, along with days spent […]
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