Content Marketing World 2016 is coming to a close, and I have a confession – I’m exhausted. I’m exhausted because my brain is going a million miles a minute with great content ideas that I want […]
Wow – day one at Content Marketing World has come to a close. Two words to describe it: mind blown. Talk about inspiring! I’ve never experienced anything like being surrounded by 4,000 marketers who THINK LIKE ME! […]
Designing, building, and launching a successful professional services website is an enormous investment of time and money for any firm. But with more and more potential clients using websites and social media to “try before they […]
It’s a very noisy world out there, with a TON of new content being published every day. Through social media, corporate and personal blogs, and podcasts just like ours, everyone has the power to be […]
We’ve all heard the phrase, “It’s not businesses doing business with other businesses, but rather people doing business with other people.” On this week’s episode, we chat with Ida Cheinman, Partner of Substance151, a Baltimore-based branding and communications firm, about human-to-human (or H2H) marketing and the value of a likable brand.