The analytic reporting offered directly by most social outlets has improved dramatically over the past year. Are you getting the most out of them?
Category: Marketing Strategy
Being the New Kid Isn’t So Bad
In fact, it’s awesome! The blog has been really quiet lately, and for good reason – I started a new job! Earlier this month made a change in my career to embrace my true passion: communications. […]
We’ve come a long way, baby.
Wow, it’s hard to believe it was one year ago that I decided to launch this blog. And to be honest, it was one of the more fulfilling decisions I’ve made in my career to […]
Digital Press is Not Second Best
Last week Amy Adye and I the chance to attend a Greater Washington Board of Trade event, “Connecting for Content: Making the Most of Opportunities with Print and Online Media.” Focusing on business news, the […]
20 Best Practices for AEC Proposals: Part I
Proposals. All marketers have to do them, and if you don’t – consider yourself one of the privileged! Only kidding, proposals aren’t that bad — and I actually find it really rewarding to present the […]
Kill the Fear: Day 1 Recap of #WhatsNextDC
So I just finished up with the first day of the What’s Next conference. WOW. I cannot remember the last time I felt so inspired/refreshed/motivated. As someone who is dedicated to such a particular market of […]
Fundamentals of Finance for Marketers
From SMPS DC, a recap on the latest education program: Fundamentals of Finance for Marketers The SMPS DC education committee recently decided to tackle a topic that scares most marketers: finances. Although many marketers/business developers […]
Get outta the weeds!
When I was first thinking about starting this blog, I met with my friend Chris to share my idea and get some feedback. His first question to me was “What are your goals for the […]