When I was first thinking about starting this blog, I met with my friend Chris to share my idea and get some feedback. His first question to me was “What are your goals for the site?” Strangely, this basic question left me speechless. I had so many ideas for what I wanted to do on the site, what I wanted to talk about and what I wanted it to look like. But I had never really asked myself the simple inquiry of “why.”
In a perfect world, this should be the first question any of us ask before tackling a project. Why? What do you want the end result to be? By defining your goals clearly up front, you create a clearer vision leaving less room to get in the weeds. Let’s say you just received an RFP from a new potential client. What do you want their impression to be upon review? Or maybe you’ve decided to create a Facebook page for your company. Who is your target audience, and what do you want them to get out of interacting with the page?
After my meeting with Chris, I knew I had some thinking to do about the goals for my blog. Here is what I hope to accomplish:
Creating a place for conversation. Early in my career, I was the only marketing person at my firm. I can still recall what a scary feeling it was not having anyone to look to for guidance or bounce ideas off of. I want to create an atmosphere of community that sparks stimulating conversations.
Sharing ideas. Yes, some of the people contributing will be competitors of some sort. But can’t we all just get along? At the end of the day, it’s about everyone doing their job the best they can. I love being able to share stories of things that have worked well, and not so well. Big picture concepts, no trade secrets.
Making a name. It has been said that one of the best things to come of social media is the creation of a level playing field. Anyone can play, it’s all about how you do it. So here is my best shot!