Negotiation. Just saying the word makes me uncomfortable. But why? Negotiation is what you make of it, from salary, to benefits, even memberships and professional development. And there is plenty of room for most of us […]
Author: Kate Attilio
Communications pro for construction co. in Washington. You know, just livin' the dream.
Planning Events with Ummph
Events. Love ’em or hate ’em, if you’re an AEC marketer, event planning and execution are bound to fall under your role at some point in your career. Luckily, I (Kate) fall into that category of […]
Onboarding the RIGHT Candidate
Hiring an entry level candidate has it’s pros and cons – you can train according to your own preferences and standards without having breaking bad habits, but it can also be a A LOT of […]
Marketing’s Role in Corporate Culture
As today’s firms grow and the pursuit of both projects AND talent becomes increasingly more competitive, firm culture has become a bigger differentiator than ever before. And though we’ve all heard the phrase “culture eats strategy for […]
Startup Schmartup
Oh, you work at a startup? OMG – that is SO HOT right now. The mentality, structure and everyday practices that accompany a startup are refreshing. It’s an environment that is based on risk and […]
Cheers! #CQResolutions for 2016
Looking for an unforgettable way to kick off a new year? Try getting married! That’s what I did, anyway – and it was AWESOME! You may recognize my new hubs, Donny, as the voice behind the […]
Content That’s Not Crap!
We all need to create content, and then create more, but how do we make sure that the content we are pushing out is actually good? On today’s episode we’re going to be talking to […]
Manage Yourself, then Others
Everybody who has moved up the corporate ladder can attest that “the skills that got you to where you are, are not the skills that will get you to your next job.” One of the […]
A Thanksgiving Tribute
On November 21, Forbes published an article assessing the results of a Harris Poll study conducted on behalf of American Greetings. The survey revealed that “three in five Americans say they’d rather do something else than reflect […]
The Business Case for CSR
Every firm is doing something to give back to the community. But not many firms are capitalizing on that from a marketing and branding perspective – which is a huge missed opportunity! Marketers must realize the […]
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