Designing, building, and launching a successful professional services website is an enormous investment of time and money for any firm. But with more and more potential clients using websites and social media to “try before they […]
It’s a very noisy world out there, with a TON of new content being published every day. Through social media, corporate and personal blogs, and podcasts just like ours, everyone has the power to be […]
We’ve all heard the phrase, “It’s not businesses doing business with other businesses, but rather people doing business with other people.” On this week’s episode, we chat with Ida Cheinman, Partner of Substance151, a Baltimore-based branding and communications firm, about human-to-human (or H2H) marketing and the value of a likable brand.
You already know why we love Flipboard so much. Now here’s six reasons why you, and your firm, need to jump on the Flipboard bandwagon and make it a key part of your social media and branding strategy.
You can’t turn on your computer today without seeing “Prime Day Fail” plastered all over the place – but was it really? I can see both sides to the argument: FAIL Angry Customers. People are […]
If there’s one social media platform you’re missing out on that you should probably check out, or at least reevaluate how you’re using, it’s gotta be Flipboard. Welcome to your new favorite time-suck.
To use or not to use client logos in your marketing materials? That is the question. Here’s the scenario: You’re designing a proposal and leadership insists that you include the client logo in the team […]