Events. Love ’em or hate ’em, if you’re an AEC marketer, event planning and execution are bound to fall under your role at some point in your career. Luckily, I (Kate) fall into that category of […]
Category: Business Development
Proving the Value of BD
The business development role carries with it a lot of mystery. Why are they never in the office? What do they do besides go to events? This mysterious qualifying skill set, along with days spent […]
The Leap from Marketing to BD
As a marketer in the AEC industry, there are historically two dominant career paths you have to choose from: marketing or business development. When it comes to the later, we’re often led to believe you either have […]
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