It hit me today that I’ve been at the blog for over eight months now – yowza! I’m always looking for ways to increase readership, and now that I’ve got a handle on things content-wise, I figured it’s time to start working on increasing the hits. So while the research this post is based on may have been for selfish reasons, it is still a compilation of useful articles that any marketer can use to do the same for their company blogs/content sharing outlets.
(the Moz Blog)
Check out #10 – Guest Blog and Accept the Guest Posts of Others. This is something I’d really like to do more of in the coming months. Being that this blog is focused on the AEC industry, there are so many opportunities to hear the voices of others. And I must say – we’re a pretty tight-knit community that likes to help one another out.
If you know me, you know I couldn’t do a post like this without mentioning my fav Gary V. “Forget about all the glitz and glamour, forget about the stage. What you need to focus on, is your content.” Preach on, Gary, preach on. “Then, spend 80-90% of your time…leaving comments on blogs, forums and social networks that have to do with your subject matter.” Note – this video is from 2008. It’s all about leaving your two cents everywhere.
Don’t forget about all the hard work you’ve already done! Use your archives to draw readers to content you’ve already produced. “Many bloggers are sitting on a treasure trove and don’t even know it (or don’t know how to use it).”
Another media genius I can’t get enough of, Seth Godin. My favorite from his straightforward list: “Dress your blog (fonts and design) as well as you would dress yourself for a meeting with a stranger.” Duh.
With that, go forth and spread the blog love! Or in the modified words of Cypress Hill, take hits [on] the b[l]og. Wherever you can get them.