Big thanks to everyone who has been reading this series so far. This week I’m sharing some tips on content development. 11. Write your cover letter first. It’s the first piece of your submittal that […]
Tag: marketing
20 Best Practices for AEC Proposals: Part I
Proposals. All marketers have to do them, and if you don’t – consider yourself one of the privileged! Only kidding, proposals aren’t that bad — and I actually find it really rewarding to present the […]
Kill the Fear: Day 1 Recap of #WhatsNextDC
So I just finished up with the first day of the What’s Next conference. WOW. I cannot remember the last time I felt so inspired/refreshed/motivated. As someone who is dedicated to such a particular market of […]
Excuse me, is that my logo?
To use or not to use client logos in your marketing materials? That is the question. Here’s the scenario: You’re designing a proposal and leadership insists that you include the client logo in the team […]
A Chat with Gary Vaynerchuk
Last Friday I had the chance to exchange a few words with Gary Vaynerchuck as part of his #1ADayQ&A. For those who may not be familiar with him, Gary is a “a 36 year old […]
Weekly Roundup 02.08.13
Yes, this blog is all about marketing. But I also have a passion for good music. And when you put the two together, the product can be amazing! A couple of years ago the marketing […]
Weekly Roundup 02.01.13
Happy Friday! I hope you’ve all had a good week and are winding down to enjoy a chilly Superbowl weekend. Today I’m sharing a few marketing/graphics organizations that have been instrumental in my development as […]
Weekly Roundup 01.18.13
My weekly roundup of favorite posts from the week. Clicks Marketing News and Expert Advice: How to Effectively Budget your Social Media Program in 2013 SMPS Boston: Email Marketing Trend Report HubSpot: Six […]
It’s not all about you.
After several years of abstaining from a social media presence (sans Facebook), I’m happy to know that the firm I’ve worked for over the past two years will finally be joining the party! It is […]
Speak, don’t preach.
Tone. The way you address an audience. I find it all too commonplace in the professional services world to “preach” at an audience. This happens in our writing, our presentations and even our graphics. Yes, […]
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